AI Physique Coaching

Most apps give you a plan.

Harcie gives you a coach that stays on top of you. Your plan updates every week based on your actual progress. Not a template. Not a chatbot. A system that adapts.

START YOUR FIRST WEEK → See how it works ↓
£34.99/month · Cancel anytime · No contracts
23:09
W1 · DANIEL OUT
Coach
Plan
Training
Supps
Check In
Progress
Daniel's Plan
TONE UP
advanced · active
MACROS
TRAIN DAY
REST DAY
TRACKER
SHOPPING
DAILY TARGETS
TRAINING DAY
3206kcal
REST DAY
2821kcal
MACROS (TRAINING DAY)
PROTEIN
213g
852 kcal
CARBS
388g
1552 kcal
FATS
89g
801 kcal
Training times: Not set — your pre and post workout meals are timed around this.
💧 Daily water target: 3–3.5 litres — large glass on waking, with every meal, and throughout training. Spread it across the day rather than drinking all at once.
— COACH —
ALEX · YOUR COACH
Welcome Daniel. Your plan is live. Training day is 3,206 kcal, rest day 2,821 kcal. Protein is the priority every day — hit that first, then fill carbs around your sessions.
Week 1 · Day 1
YOU
Can I swap the chicken out of the lunch meal? Not really a fan
10:42
ALEX
Done. Swapped to salmon and cod across all lunch options on training days. Protein and calories unchanged. Check your Train Day tab now.
10:43
ALEX · WEEK 2 CHECK-IN
Weight down 0.8kg. Energy at 3/5 two weeks running — that's a signal. Dropping rest day calories by 100 and adding an extra recovery day this week. New plan is live.
Week 2 · Sunday
YOU
Lower back is sore — should I still squat on Monday?
Sat 21:15
ALEX
No. Monday modified — squats and RDLs out, replaced with leg press, extension, and lying curl. Same intensity, no spinal loading. Reassessing after your check-in.
Sat 21:16
ALEX · WEEK 4 CHECK-IN
Gym performance 4/5 two weeks straight. 2.1kg down in four weeks — exactly on track. Don't change a thing. One more week before we look at bumping carbs up.
Week 4 · Sunday
YOU
Struggling this week, nearly skipped the gym twice
Thu 08:20
ALEX
Normal at week 4 — novelty's gone, real work starts. Get in and do 60% if you have to. Just don't skip. You've lost 2kg. Don't waste it now.
Thu 08:21
Meal plan automatically updated Training adjusted after every check-in Coach available 24/7 Built around your equipment Plans that actually change Meal plan automatically updated Training adjusted after every check-in Coach available 24/7 Built around your equipment Plans that actually change
The problem

Nobody's
watching.

Most people don't fail because they don't have a plan. They fail because nobody notices when it stops working. The scale stalls. Energy crashes. Gym performance drops. And nothing changes because nothing is tracking it.

The best coaches aren't just plan writers. They're behaviour managers who never stop paying attention. Harcie does the same thing — automatically.

Harcie
Week 3 Check-in
Weight flat for 2 weeks. Energy at 2/5 three check-ins running. Dropping calories by 150, adding one rest day. New plan in your tabs now.
Harcie
Training Update
You mentioned shoulder pain. Monday's push session modified — pressing removed, replaced with isolation work. Check your Training tab.
Harcie
Plan Updated
Carbs increased by 50g on training days. Meal plan updated automatically. Pre-workout meal now includes extra rice.
Harcie
Coach
Gym performance back to 4/5 this week. Good. Keep the calories where they are and hit protein every day. One more week of data before we reassess.
How it works

Built around
you. Literally.

01
Your plan, built in minutes
Tell us your stats, your goal, your gym equipment, and when you train. Harcie builds your meal plan, training programme, and supplement stack in the background while you're reading the coach's first message.
02
Your coach, always on
Ask anything. Upload progress photos. Tell the coach you're injured, stressed, or struggling to hit protein. The coach responds directly and adjusts your plan on the spot if the data warrants it.
03
Check in. Plan adapts.
Every week you log your weight and biofeedback — energy, sleep, stress, gym performance. Harcie analyses the trend and adjusts automatically. Calories, carbs, training volume. Whatever the data says.
Why Harcie

Every other app
stops here.

Every other fitness app
✗Generates a plan once, never changes it
✗Doesn't know your biofeedback or energy levels
✗Can't modify your training if you're injured
✗No memory between sessions
✗Nobody notices when you go quiet
✗Generic plans not built around your gym
Harcie
✓Plan updates automatically every time data changes
✓Tracks 6 biofeedback metrics every week
✓Modifies specific training days around injuries
✓Remembers every check-in and conversation
✓Flags inactivity and reaches out directly
✓Built around your exact equipment and training times
What you get

Everything.
Included.

Harcie
Training & rest day meal plans
Separate plans for training days and rest days, timed around when you actually train. 2 meal options per meal so you're never eating the same thing twice.
Harcie
Full training programme
7-day programme built around your exact gym equipment. Feeder sets, working sets, tempo, RPE, form cues — the detail a human coach would give you.
Harcie
24/7 coach access
Ask anything, any time. Upload progress photos for honest feedback. The coach tells you what needs improving — not just what you want to hear.
Harcie
Weekly check-in & auto-adjust
Log weight, biofeedback, and photos weekly. If the data says something needs to change, it changes automatically. No manual edits. No waiting.
Harcie
Supplement stack
Personalised supplement recommendations with exact dosages, timing, and direct product links to MyProtein and Amazon.
Harcie
Weekly shopping list
Auto-generated from your meal plan in practical weekly quantities — "2kg chicken breast" not "200g per meal". Tick items off as you shop.
Why we built this

The old way
was broken.

We built Harcie because we were tired of the same experience everyone has with fitness — expensive, slow, and never actually personalised to you.

⏳
Waiting hours — sometimes days for your online coach to respond to a simple question. Meanwhile you're stuck, skipping sessions, and making your own bad decisions.
📋
One-size-fits-all plans copy-pasted with your name on them. The same macros and exercises sent to every client. Nothing built around your body, your gym, your schedule.
📱
Fitness apps that do nothing. They give you a calorie target and walk away. You do all the heavy lifting — logging, adjusting, researching. Where's the coaching?
👤
Zero accountability. Nobody checks in. Nobody notices when you go quiet. Nobody catches the warning signs before they become a 3-week plateau or an injury.
💸
Human coaches cost £150–200/month for a service that's often slower and less responsive than it should be. Most people can't afford it. And even those who can often feel short-changed.

Harcie was built to replace all of that. Not with a chatbot. With a real coaching system that knows your history, reacts to your data, and never stops paying attention.

Always available, always updated
Message Alex at 2am. Ask about your shoulder. Request a meal swap. Get a straight answer in seconds — and if your plan needs to change, it changes immediately.
Built specifically for you
Your macros, your gym equipment, your training times, your dietary preferences. Harcie builds everything from scratch around your exact situation — not a template with your name on it.
Accountability built in
Weekly check-ins, auto-adjustment based on real data, and a coach that follows up if you go quiet. The system holds you accountable so you don't have to rely on willpower alone.
What people say

Real results.
Real feedback.

★★★★★
"Alex doesn't sugarcoat things. My first check-in response told me my glute development was lagging and gave me exactly what to change. Three months in, the difference is visible."
S
SARAH M.
Glute focus · 12 weeks
★★★★★
"The meal plans are genuinely good — proper UK food, not American portions. Being able to tell Alex 'I don't have a belt squat' and have it fix my programme immediately is brilliant."
J
JAMES T.
Muscle build · Commercial gym
★★★★★
"I've used MyFitnessPal, PT coaches, everything. Nothing has kept me as consistent as Harcie. The weekly check-in accountability alone is worth it."
K
KATIE R.
Fat loss · Bodybuilding gym
Pricing

One price.
Everything included.

A human online coach costs £150–200/month. Harcie gives you the same adaptive accountability at a fraction of the cost.

Monthly
£34.99
per month · cancel anytime
  • Personalised meal plans (training + rest day)
  • Full 7-day training programme
  • Supplement stack with product links
  • Weekly shopping list
  • 24/7 AI coach with photo analysis
  • Weekly check-in with auto-adjustment
  • Food tracker with barcode scanning
  • Plan updates automatically — no manual edits
START NOW →
No contracts. No setup fees. Cancel anytime.
Get in touch

Questions?
We're here.

Whether you have a question about your subscription, want to give feedback, or just want to know if Harcie is right for you — drop us a message and we'll get back to you.

We'll get back to you within 24 hours.

Stop winging it.
Start adapting.

Your plan should change when you do. Most apps don't do that. Harcie does.

GET STARTED — £34.99/MONTH →
No contracts · Cancel anytime · Plans generated in under 60 seconds